May 31, 2011

My Old Kentucky Home: Bluegrass, Horse Racing and Bourbon

by: in LEAP

Kentucky is known for a lot of things: we are the bluegrass state (yes, the grass does have a bit of a blue sheen to it), horse racing, and bourbon. Mmm... bourbon. As I like to say, you're not a true Kentuckian unless you like bourbon. So you can only imagine what it was like for our company to be selected to create the website for Buffalo Trace's Single Oak Project. It was kind of like a sugar addict on Girl Scout cookie delivery day. We were excited.

Not only do we love Kentucky, we love bourbon, and we love creating websites.

The Single Oak Project has already garnered the attention of bourbon enthusiasts from across the country. The project was started in 1999 when Buffalo Trace gathered a few good men, and headed to Missouri to hand-selected American White Oak Trees. Ninety-six, to be exact. Two barrels were then made from each tree; one barrel from the top half of the tree, and one barrel from the bottom half of the tree. Thus starting the first-ever bourbon research project.

Users can only access the full website if they purchase a bottle of the limited quantity bourbon, which will be released over the next 4 years. They will then be able to review the bourbon based on the seven criteria that make up the Bourbon DNA, converse with other bourbon lovers, compare the bourbons, and use the ratings to find their perfect bourbon. A bourbon connoisseur's dreamland where they can talk all things bourbon. And darn good bourbon, at that.

The 1,000 page website was written in MCV3.


[Contributed by Emily Van Winkle]