Jun 01, 2011

Behind the Scenes with LEAP & stalkTALK: Interactive Marketing of a Web Comedy Series

“Tom! What are you doing? ... Now will you please not touch anything anymore!” – Florence Mueller


Episode 9: How Do you Jew?


The final episode of stalkTALK, an original web comedy series, was released last Wednesday, May 25 via blip.tv. Over the course of this nine-week marketing campaign, the strategic marketing partnership between stalkTALK and LEAP produced successful viewing results for the new web comedy series, as well as innovative digital media ideas from the Media + Marketing team at LEAP.


Through this partnership, LEAP explored unique interactive marketing ideas and implemented creative digital strategies to develop a successful, innovative and integrated campaign. In addition, the Media + Marketing team was able to expand its digital video repertoire while learning about and discovering various video uploading sites, including blip.tv, Vimeo, and Dailymotion, as well as Internet talk shows and entertainment media. Understanding and using these new digital marketing tactics, processes and resources provided LEAP with the knowledge to create a successful interactive marketing campaign for any current or future client.


(Contributed by Brittany Burdoine-Lewis, marketing coordinator)