“Tom! What are you doing? ...
Now will you please not touch anything anymore!” – Florence Mueller
Episode 9: How
Do you Jew?
The final episode of stalkTALK,
an original web comedy series, was released last Wednesday, May 25 via blip.tv. Over the course of this nine-week
marketing campaign, the strategic marketing partnership between stalkTALK and LEAP produced
successful viewing results for the new web comedy series, as well as innovative
digital media ideas
from the Media + Marketing team at LEAP.
Through this partnership, LEAP
explored unique interactive marketing ideas and implemented creative digital
strategies to develop a successful, innovative and integrated campaign. In
addition, the Media + Marketing team was able to expand its digital video repertoire while learning about and discovering
various video uploading sites, including blip.tv, Vimeo, and Dailymotion,
as well as Internet talk shows and entertainment media. Understanding and using
these new digital marketing tactics, processes and resources provided LEAP with
the knowledge to create a successful interactive marketing
campaign for any current or future client.
(Contributed by Brittany Burdoine-Lewis, marketing coordinator)