Ever since Google announced their Google+ social media-networking product, brands have been salivating over the chance to use it to get active with their consumers and other industry professionals. Google intended a Q3 release of business profiles on their Plus network and it looks like they’re rolling out now.
Ford Motor Company is one of the first. Publicly labeled as a “Test Account,” it seems that their business page serves as another way for the brand to get visibility and continually increase their widely spread online footprint.
Using their profile, it seems, with the sole intent of eliciting consumer response on their Google+ page—posting more questions than on their Facebook page and bringing awareness to events that other Plus members are attending. The community also, surprisingly, spends more time focused on the more interesting parts of Ford’s history. Had you asked me what Henry Ford looked like or what other organizations he was involved in, I’d be at a loss, but on their Plus page they take the time to share those tidbits with their Circles.
Check it out and let us know what you think. Found another interesting brand page? Please share it here or connect with us on Twitter! @LEAP @ecarroll01
"The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time." - Henry Ford
[Post contributed by Emily Carroll]