Aug 22, 2011

Movie Marketing Taglines: Top 20 in 20 Words or Less

Most of us shutter at the thought of having to write under pressure. Even in a time when content is King and blogging is a daily occurrence, creative writing that is both impactful and succinct can be a heck of a challenge.

Writing a 200-300 word blog about a topic of your choice, or even in a specific category, can be a chore; but have you ever imagined what kind of brilliance it takes to encapsulate a 90-minute feature film into less than 20 (sometimes less than 10) words? My hat is off every day to copywriters around the world whose work must be original, suitable, and memorable.

As I pay homage to my marketing colleagues that write for a living, I am reminded that sometimes the shorter it has to be, the longer it will probably take to come up with it! These are my top 20 favorite film taglines of all time:


20. Revenge of the Nerds (1984): “It’s time for the odd to get even.”

19. The Big Lebowski (1998): “Her life was in their hands. Now her toe is in the mail.”

18. Deliverance (1972): “This is the weekend they didn’t play golf.”

17. X-Men (2000): “Trust a few. Fear the rest.”

16. Thelma & Louise (1991): “Somebody said get a life…so they did.”

15. Quiz Show (1994): “50 million people watched but no one saw a thing.”

14. Platoon (1986): “The first casualty of war is innocence.”

13. Pulp Fiction (1994): “You won’t know the facts until you’ve seen the fiction.”

12. Casper (1995): “Get an Afterlife.”

11. O Brother, Where Art Thou? (2000): “They have a plan…but not a clue.”

10. Saturday Night Fever (1977): “Catch It.”

9. Terminator 2: Judgment Day (1991): “Same make. Same model. New mission.”

8. Alien (1979): “In space no one can hear you scream.”

7. Erin Brockovich (2000): “She brought a small town to its feet and a huge corporation to its knees.”

6. The Simpsons Movie (2007): “See our family. And feel better about yours.”

5. Volcano (1997): “The coast is toast.”

4. Chicken Run (2000): “Escape or die frying.”

3. Dirty Harry (1971): “You don’t assign him to murder cases. You just turn him loose.”

2. Ferris Bueller’s Day Off (1986): “One man’s struggle to take it easy.”

1. This is Spinal Tap (1984): “This does for rock ‘n roll what ‘The Sound of Music’ did for hills.”


Want to share a few of your own? Feel free to leave comments or tweet to us: @LEAP and @ecarroll01

[Post contributed by Emily Carroll]