What This Means for Digital Marketing
Obviously fresh content is going to become more important. While this will have a bigger impact on some websites than others, if the site you’re managing happens to be among those considered to be one in the “freshness” category, then you’ll need to constantly crank out the new content while remaining relevant and unique. In this respect, SEO will become more difficult and time consuming, but hopefully rewarding you for the time spent producing the content with higher SERP rankings and traffic.
Social media can now be considered to be a tool for SEO. With Google indexing comments from social media pages, it stands to reason that relevant, keyword dense comments could achieve high rankings on search results pages. This means more thought and planning will need to go into coordinating our social media campaigns with SEO efforts to incorporate keywords.
On the surface it seems that Google has made it easier to achieve high rankings for sites that constantly publish new content and are active in social media marketing, but as with all Google updates there are winners and losers. The categories considered in this update will become more competitive, and require increased efforts to maintain rankings. However, with a well-planned and executed digital marketing strategy these changes can certainly be used to your advantage.
Contributed by Sean Matthis, Marketing Coordinator