One question many companies ask when considering mobile marketing is, “Just how large is the mobile audience? How many target consumers will I really reach?” It’s not only important to understand the number of consumers using mobile devices to access information; it is also important to understand what consumers are searching for and how they are searching for it.
More and more consumers are focusing on local searches during their searches for products and services — businesses within 10-15 miles of their location. Most of those consumers are mobile users and are using an app or mobile browser to search. Mobile location-based services help consumers find restaurants, bars and activities close to them on the go. Ensuring your business is integrated with location-based mobile services like Google Places and apps such as Yelp and Foursquare will increase your likelihood of being found “on the spot” wherever your consumers are and helps increase your organic digital marketing.
The infographic below helps explain the rise in mobile location-based services.