M-commerce and mobile payments have started the holiday shopping season off with a bang. With Black Friday and Cyber Monday behind us, holiday shopping has only just begun and more shoppers than ever before are turning to their mobile devices – from Smartphones to tablets – for their holiday gifting ideas.
Data from eBay, PayPal and GSI Commerce paint the picture of the ever-increasing mobile shopping pattern. US shoppers purchased nearly 2.5 times as many items via eBay mobile this year on Black Friday compared to 2010. PayPal announced a 516% increase in global mobile payments this year compared to last and GSI Commerce announced a 254% increase in total US mobile sales on Black Friday. With the growing number of shoppers using mobile devices to look for online sales and make purchases, it is not surprising that the retail industry has become the fastest-growing mobile category, as noted in a recent eMarketer article.
Not only are consumers purchasing on their mobile devices, but 46% of Smartphone users visit retail mobile sites to research prices. This means, regardless of the Black Friday and Cyber Monday spending increases, consumers are still concerned with price and finding the best deal. Moreover, shoppers are turning to mobile shopping out of convenience to find the best deals and gifts and avoid the holiday crowds.
I’ll admit, I made a purchase on my mobile phone on Thanksgiving (trying to beat the Black Friday rush) for the same price it would have been at 12 AM. While I still ventured out on Black Friday, only because several of the deals I was looking at weren’t available online or were not free shipping eligible, my mobile devices are my life-lines this holiday season for deals, coupons and price comparisons.
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