As we wind down another year, we have much to be grateful for in the SEO world. More and more companies understand the importance of SEO and the search engines are capturing more content than ever before. The next year will undoubtedly bring more changes to the search engines. Here is a list of the top 5 things to watch for in 2012.
- Convergence of SEO and Social – Ever increasingly, the search engines have shown you must marry both onsite optimization with socially distributed content. This works great if you manage both channels for your clients. However, if you do not, then you will need to work ever more closely with your client to ensure both your SEO and Social Media programs are working together.
- Panda, Panda, Panda – Google stated this week there will not be any more updates in 2011 (Whew!). But they also said they would start back up in 2012. Most of us have been impacted by the multitude of Panda updates this year and will, of course, be impacted further.
- Fresh content – In the middle of Q4 2011, Google updated their algorithm to give more weight to content, which was more relevant or ‘fresh’ – thus the ‘Freshness Update’. Companies will need to find ways to make their content more relevant, in regards to timeliness, in 2012.
- Google+ Business Pages – Does your company have a Google+ business page? If not, take a few minutes and create a page. Then figure out what content you to distribute through Google+. Google+ pages become another asset to optimize and be found in search.
- Search and Congress – The search engines are under extreme pressure to divulge their algorithms and make public how pages are found. I am not for sure what the outcome of this will be but, as search marketers, we need to be conscious of pending legislation.
Happy New Year!