I was recently interviewing/chatting with a young designer, when she asked me a very simple question that kind of caught me off guard.
“Where do you get your inspiration from when you’re working on a creative project?”
The answer used to be very simple. Awards books and TV. Lots, and lots of TV.
As I sat there staring off into the distance (giving the impression that I was in some sort of deep thought) trying to come up with a simple answer for her question, it dawned on me that the list has gotten exponentially larger over the last few years.
Industry Awards Sites
And the list goes on….
It was a simple enough question, but for some reason it really stuck with me after she left. As I’ve grown up (debatable) in the marketing business I realized that seeking out inspiration isn’t as much of a task as it is an ingrained part of my daily routine that I don’t even think about anymore.
Thumbing through old awards books was easy. At the end of the book, you moved on to work. TV was simple. Just watch commercials and remember what stood out to you. Now, with an endless amount of inspiration at our fingertips, you’re able to actively or subconsciously search out inspiration at a mind-numbing pace. In most cases you don’t even realize you’re doing it.
Inspiration is everywhere. It’s on your computer. It’s on the digital boards you drive past in the morning. It’s on the game of Words With Friends you just played. It’s on the side of your tube of toothpaste (seriously saw a QR code on the side of my toothpaste).
So the next time someone asks me where I draw my creative inspiration from, I’ll have a very short answer. I’m inspired every time I wake up in the morning.