When we discussed 2012 digital trends back in November and December, one of the areas we highlighted was voice search. In particular, we felt Apple’s Siri was a game changer in this field and would help propel this form of technology forward. Google’s Android system had some voice search capability but it was relative to information on your phone and/or location-based. The Siri voice application made major advancements in the ability to find information by search.
We have been surprised that in only 3-4 months the number of inquiries surrounding Siri and voice search have increased dramatically. Many businesses are wondering why Siri pulls certain businesses over another and how they can take advantage of this new technology.
Much as Google holds proprietary information like their algorithm secret, Apple has not explicitly said how Siri forms and answers search queries. However, based on testing done internally and by others, we have formed recommendations to best have Siri serve up your business during voice search.
- Build and optimize a mobile site for your business.
- Make sure you have claimed your business in Google Maps and the information is up-to-date.
- If the industry your business/service receives ratings and reviews through popular apps (ie: Yelp and UrbanSpoon for restaurants) make sure your business/service is claimed in those app features and the listing is optimized