Earlier this month Social Media Examiner released their 2012 Social Media Marketing Industry Report. One of the top items to note was the expected increase of the use of video marketing by social media marketers. Sixty-seven percent of respondents plan to increase the use of YouTube and video marketing in 2012 and YouTube is the fourth most commonly used social media tool.
According to the report, the top two benefits of social media marketing are increasing exposure (85%) and increasing website traffic (69%). Lead generation as a benefit of social media marketing increased 7% to 58% in 2012.
Not surprising, Facebook was at the top of the list as the most commonly used social media tool at 92%, followed by Twitter (82%), LinkedIn (73%), blogs (61%), YouTube (57%), and Google+ (40%). Google+ is making an impact on social media marketers all around. In addition to being the number 4 most commonly used tool, 70% of marketers want to learn more about it and 67% plan to increase Google+ activities.
It is apparent from the report that social media marketers understand the value of integrating other forms of marketing with social media. Email, SEO and event marketing top the list of current other forms of marketing used as well as those that social media marketers were looking to increase in 2012.
Given the information from the 2012 Social Media Marketing Industry Report, brands should not only be ready to beef-up their social media engagement and marketing efforts, but align those efforts with other marketing efforts to create an overall digital marketing strategy for 2012.