Facebook currently has 845 million active users, 425 million of those are mobile users, and it is predicted to reach 1 billion users in 2012. Facebook averages 2.7 billion “likes” every day, 250 million photos uploaded daily and the average user spends 20 minutes per visit on the site. Twitter currently has 100 million active users and is on track to reach 250 million active users by the end of 2012. With social media numbers like these it’s becoming increasingly evident the role and presence social media has in consumers lives. Likewise, it is important for brands to understand their role within the social-sphere and understand how and when to interact with fans, followers and customers. With that understanding, brands can then decide the best way to integrate social media into their overall digital marketing strategy.
Ask Your Target Market (AYTM) conducted market research and developed the following infographic to showcase how US consumers are interacting with brands via social media tools.
Source: AYTM Market Research