May 21, 2012

Pinterest Feeds: The Journey of a Pin

Pinterest has become the silver bullet of social media outlets. In the past year, it has easily passed Google+ and LinkedIn and moved to the #3 spot for most active users in social media. Now, brands are taking notice and beginning to build profiles on Pinterest to further engage with their customers.

And in Pinterest, feeds are king. But what are these “feeds” and how do they relate to the pins that you post?

The “Everything” Feed

The Everything feed serves as the home screen for those who haven’t logged in or aren’t Pinterest members, giving this feed its time in the spotlight. Pinterest’s “Everything” feed is the feed for, well, everything, and gives users an overall feel of what content is being put on the site in, almost, real time. The Everything feed displays the latest pins that have been added to the site, no matter the category it’s in or user who pinned it. Each pin that is added or repined to Pinterest will be displayed on the Everything feed. But with the amount of pins added to Pinterest every minute, a single pin will not last long on this ever-changing feed.

Category Boards

When you create a board on Pinterest, users will first title the board, then be required to select which Category the board (and it’s included pins) follow. So, if you have a Recipes board, it will most fall under the “Food & Drink” category board.

Each pin that is added to a board will be placed in the Category board to which the user has assigned it. So, be sure to categorize your board correctly (and more importantly, only include pins in that board that follow the category).

By hovering over the Everything button, users are able to only view pins of specific categories, like Wedding & Events or Fitness. When you pin something to your pre-categorized board, it will show up in all users category feeds should they choose to view all pins of that category.  Again, be sure to include pins only of that category to the board. If one thing bothers Pinterest users, it’s seeing an incorrectly categorized pin (like a picture of a woman playing tennis on a Wedding board).


The Gift Board….Pricing Your Pins


Some business (and consumer-driven pinners) are now putting prices on pins to help drive purchases on an actual pinned item. And pinning prices on pins is easy. Simply type a “$” followed by the number amount in the pin description. When you have entered the whole description, click “Pin It” and the price will show up in the top left corner of the pinned box.


Putting a price does have a significant benefit, too. Putting a price on an item will not only categorize the item under the category to which it belongs, but also to the “Gifts” section. So now, if you click “Gifts”, then search “shoes” your pin (if you have put “shoes” in the pin description) will show in the search results if it has been pinned recently enough.

Followers’ Feeds

The final place a pin could be found after pinning is on your followers “Following” board. This board shows all pins that the people they follow have pinned and are organized by the recentness of the pin. And while this “pin history” can last several days (if you followers don’t follow many others), it won’t be long until, again, your pins are thrown out of the top feed.

And while Pinterest feeds may seem complicated, remember, they are only driven by two components….category placement and pin recentness. So pin relevant content, and pin it regularly.

Over the coming weeks, stay tuned to our blog to learn more about Pinterest, Pinning, Pinners, and a whole heap of other “Pin” words.