Digital marketers are terrible when it comes to creating acronyms around our products, services, concepts, theories and strategies. SoLoMo is no different. The good news it is not a new channel or new widget. It is an extremely important, and effective, marketing strategy for businesses.
SoLoMo stands for:
SoLoMo is a three-prong approach to marketing your business in today’s digital space. This strategy is designed around execution and is a direct marketing initiative, not branding. Combining the ability to connect with an audience socially in a hyper-local way via the mobile phone, provides highly-targeted messages to be delivered to individuals regardless of time and place. The theory of SoLoMo achieves to connect with individuals in a much more personal level than any other medium, in particular traditional media.
A great example of SoLoMo application would be if you had a store location and you wanted to drive users into the store. You could offer an incentive – coupons, gift card, exclusive - for users to check-in to the store location, aka FourSquare, via their mobile phone. Users push social content to their networks – for your company.