Mar 04, 2013

Enhanced Google Campaign Reading List

by: in PPC

2013 has been a whirlwind of announcements from some of the biggest players on the Internet. We are used to hearing big announcements from Google surrounding search engine algorithms. We are not used to hearing overhauls in Google’s extremely successful AdWords and paid search programs. However, Google announced what may be the biggest change in AdWords in over a decade with the announcement of AdWords Enhanced Campaigns. The announcement has received mixed reviews. We have gathered some of the best analysis of the changes for you reading enjoyment.