In May, Matt Cutts discussed the importance of thinking about mobile SEO at SMX Advanced in Seattle. Cutts emphasized that Google is starting to think more about mobile and what Google is looking at regarding mobile including redirecting to a single mobile URL and integrating some of its standard desktop algorithms into a mobile version (load time and site speed for example).
In early June, Google announced it would be changing its ranking algorithm for mobile search results. Google will begin favoring sites with “best-in-class” mobile infrastructure. This means, if you are not mobile friendly or have a poor mobile experience for your user, you’re site will likely automatically lose ranking in Google mobile search. The priority for Google’s update focuses on the quality of the experience for searchers on mobile devices. This provides evidence that Google’s search ranking algorithms are going deeper than just link profiles and content, but quality of experience is beginning to play a role in search rankings as well, in particularly for the mobile experience. Google’s new algorithm update will affect many types of searching including webpage, video, or image search.
Following these announcements, Pure Oxygen completed research looking at Fortune 100 companies’ mobile readiness. Two-thirds of the companies are not mobile-optimized for Google and only 6% fully comply with Google’s requirements, making them well-positioned for Google’s future mobile SEO changes.
So, what does this mean for you? For your brand? It means that a non-desktop site and mobile SEO are becoming a necessity. While Google didn’t come out and say there would be a penalty for non-mobile sites, it is likely if your brand or company serves a poor mobile experience that it will likely affect your SERP rankings. Additionally, Google appears to prefer sites that focus on providing the user the information he or she is seeking versus offering a differentiated mobile experience. However, it is likely more weight and better ranking will be given to those sites that offer a mobile experience, provided users are able to access desktop content should the want or need arise. Good mobile architecture will be key moving forward.
Think responsive web design for future site changes or overhauls. Review Google’s mobile requirements to keep your site high in search rankings. Integrate your mobile SEO into your total search marketing strategy.
Want to know how your site measures up? Pure Oxygen offers some mobile analysis tools to help you identify trouble spots.
Concerned about how your site will fair following the Google mobile SEO updates? Contact LEAP for a mobile SEO audit. We can move your forward.