May 29, 2014

Creating Better Experiences with Emotional Design

We are continuously working on tools to connect with other human beings, tools that allow us to push ideas out to the community and share our messages. Visual content and effective design have a narrative thread, which carries the idea of – making stuff that make people feel something, stuff that makes them care and more importantly creating connections. Emotions play a huge role in user behavior and decision-making and brands can use user experience (UX) principles to tell a bigger story, connect with their audience in a positive way and ultimately deliver something remarkable.

Strategies to this right come with experience and practice. As a designer, evaluating the work I create for people provides honest design and happy users. Check out these helpful tips to focus on creating delightful user experiences.