The popularity of social media demonstrates that images have become the go to for sharing purposes. Instagram and Vine inspires brands to use short videos as a way to connect with users and promote content. But, what are some other engaging ways to use motion on those platforms that do not necessarily support video? Yes, you guessed it. GIFs.
The popularity of GIFs has inspired companies to think outside the box and create quick pieces of media that are fueled with storytelling. GIFs and cinemagraphs provide a quick way to tell an effective story, show off multiple products and create unique visual experiences. This allows the content to be shareable on platforms such as Google+, Twitter and Tumblr.
I like these 7 practices
because they do a great job at presenting the opportunity for brands to use GIFs and cinemagraphs across the web. This ultimately generates engaging and effective ways to reach out to your target audience.