Recently, Director, Spike Jonze, discussed his method for keeping “that feeling” alive while working with clients.
The Oscar winning Director and Writer is known for his movies but is also an accomplished Director of commercials for brands such as Ikea, Levi’s and Adidas.
“As creatives, it's a hard thing to push, to make something you're truly excited about, especially if you've written 100 different concepts and they keep getting shot down," he said. "If there's any clients in the room, be willing to get fired over a good idea. That's what the world needs. It's easy for me to say. I don't have to pay your mortgage. But it's about finding people who aren't scared."
Unfortunately, not all of us are afforded the luxury of throwing caution to the proverbial wind. And like Jonze said, he’s not paying our mortgage. But there’s something to be said about maintaining that feeling. Know your vision and protect it. I believe there’s value in that. – What do you think?