2014 has seen many new developments with search. After much success with Google's Product Listing Ads, Bing has finally launched their own Product Ads for merchants. As more advertisers come on board, this platform will keep searchers engaged on the SERP longer, allowing them more opportunities to purchase products, compare prices and convert. Bing is also permitting URL Auto-Tagging, which allows performance data to be passed to Google Analytics. With both PLAs and URL Auto-Tagging, Bing has aligned itself closer to Google and is poised to become a more viable sales channel for advertisers and searchers.
Moving beyond just listings, Google’s Shopping Campaigns have come out of Beta and now positions itself against Amazon shopping. This is could be lucrative for Google as buyers search for the right product, low prices and trusted fulfillment; something Google has the means and ability to provide. Advertisers will have more control over PLA Shopping Campaigns budgets and ads directly in AdWords.
These new developments are exciting and can be used to enhance your campaigns in the coming year. Check out this article to learn more about new search developments in 2014.