Jul 28, 2014

Hacking Disney's Animation Language to Tell Your Story

There's something about Disney animation that's just different. I remember even as a kid you could easily identify what was a Disney animation and what wasn't. Non-Disney films left me feeling weird but I'm not even sure I could put my finger on what exactly made me feel "off" after watching one.

It turns out there's a science to Disney animations. Frank Thomas and Ollie Johnston, two of Disney's original animators, spilled the beans long ago. Their book, The Illusion of Life: Disney Animation, is interesting and definitely worth checking out if you have any desire to animate. The Illusion of Life, the video this article centers on is sort of like the Cliff Notes version to that book.

The video applies all the Disney wisdom to a cube. With each technique applied to the cube you feel emotion being conveyed. Imagine how much more powerful your corporate messages could be if they applied a few of these "rules". Power points are stale. Videos with bullet points feel stiff.

What if you could take a simple object and make it connect with your audience in a way that leaves a lasting impression? Leaves them wanting more? Would you?