After navigating a global pandemic and the Great Resignation, companies are expanding their focus and beginning to consider people as well as product. Supply chain disruptions and increased consumer expectations weigh heavy on modern businesses as they attempt to stay relevant, stand out amongst competitors and build a loyal consumer base—but most executives recognize garnering brand awareness and increasing profit shouldn’t come at the expense of their own employees. Modern businesses across all industries have been challenged to adapt and create new ways to deliver positive, effective consumer experiences while also prioritizing employees’ needs.
Adapting for Both Consumers and EmployeesAt the height of the pandemic, many businesses implemented or expanded services to increase convenience and safety, such as standardizing contactless delivery, and these measures are expected to continue in 2022. As more employees are returning to in-person offices, companies are tasked with developing better experiences and options for both employees and consumers. Workers and customers alike are looking to companies to respond, and many businesses have answered with increased hygiene protocols and dual physical-virtual options to help everyone feel safe.
This adaptability is a necessary component of providing a memorable consumer and employee experience. To set your business up for success and growth this year, focus on balancing the expectations and needs of your employees and consumers. This balance can and should be specific to each brand, but the common goal remains: the future of modern business includes positive experiences for both the consumer and the employee.
How To Revitalize Your Consumer ExperiencesMarketing teams ensure that a company’s digital experiences are positive, the right customers are engaged, and tracking is in place. On a broader scale, they are largely responsible for creating effective strategy that benefits the consumer, the employees, and the business as a whole. Your marketing team should not only ensure that your brand messaging is consistent externally, but they should also take steps to engage internal employees. Aligning your internal and external marketing builds trust in your brand at every level. When each member of your business, from in-store customer service to top-level CXOs, understand how marketing decisions reflect company values and mission, your entire business will be focused on common goals and function as a cohesive unit.
To revitalize your company’s marketing strategy and create internal and external alignment, consider incorporating these 2022 trends: