Creative + UX


Our team uses a combination of right and left-brain thinking that develops brand experiences across a myriad of channels with the goal of breaking boundaries, connecting consumers to brands in meaningful ways and ultimately adding value to consumers’ lives.

The creative process has evolved to be a more agency-wide practice that not only includes writers, art directors and designers, but also embraces that good ideas can come from anywhere. That’s why we incorporate our techy peeps, social media gurus, SEO experts and strategically gifted client service folks into the process to ensure we’re able to create something truly engaging and powerful.

User Experience (UX) Rome wasn’t built in a day, and neither are most websites or digital channel experiences. While the idea may come in a matter of minutes, the user experience plays a major role in the development of an idea. This group is responsible for creating the architecture for platforms and experiences that are intuitive and enjoyable to use, while exceeding clients' business and marketing goals. Without good UX, people don’t stay long. If they don’t stay long, then what’s the point?

  • Brand identity and messaging
  • Content strategy, planning and development
  • Creative concepting and storytelling
  • Visual and Interaction design
  • User centered design
  • Omni-channel experience design
  • Customer experience modeling and wireframing
  • Information architecture / taxonomy
User Centered Design
The 6 Principles of UCD
  • The design is based upon an explicit understanding of users, tasks & environments.
  • Users are involved throughout design & development.
  • The design is driven and refined by user-centered evaluation.
  • The process is iterative.
  • The design addresses the whole user experience.
  • The design team includes multidisciplinary skills and perspectives.
Centered Around User Evaluation Based In:
  • Personas and Scenarios
  • Usability Testing
  • Accessibility Testing
  • Focus Groups
  • User Observation
  • User Surveys
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Research and Plan
1 Research and Plan
planning out the objectives and goals of the project, specifying organizational requirements as well as user requirements
  • client business requirements
  • competitor analysis
  • definition of scope
  • user needs
  • content and information requirement
  • functional requirements
  • features and functionality required
  • personas
  • scenarios
  • accessibility
  • ethnographic research
  • differentiators
  • user interviews
  • quantitative research
  • qualitative research
2 Concept
structured design of the information space to facilitate intuitive access to the content
  • sitemap
  • information architecture
  • interaction design
  • wireframes
  • content matrix and prioritization
  • user flow prototype
3 Create
the visual look and feel of the graphical elements as well as the content that will support the concepts
  • unique digital layouts (UDLs)
  • typography
  • color palettes
  • alignment
  • texture
  • imagery
  • video
  • messaging
  • SEO review/optimization
4 Implement
  • Display
  • Desktop
  • Mobile
  • Tablet
  • Etc.
5 Launch
  • benchmarking
  • success metrics
  • reporting plan