A major brand problem today, that never existed 5 or 10 years ago, is that your newest consumer may never see your television spot, billboard or print ad. They may only experience your brand from an online video, through a viral social campaign, by searching and finding your website, or any other myriad of digital channels available.
Building a brand is no longer about how loud you scream or how clever you are with your ads. It's about understanding how to put a true omni-channel strategy together that brings all the mediums, communication methods and platforms together to tell your brand story, whether paid, owned or earned.
Paid Media is: broadcast, print, online advertising, keywords and more.
Owned Media is: your website, your product and your packaging.
Earned Media is: PR, Facebook Page, Twitter, YouTube, Pinterest, and any other social media channel.
We’d like to consider ourselves equal-opportunity media lovers.
We believe and understand the power of the digital age and harnessing that for your brand, while at the same time knowing how to use traditional media to compliment the big idea and keep the conversation going.
BE STRATEGIC WITH YOUR CONNECTIONS