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SEO Specialist

Posted: 2/25/2020
Location: Louisville, KY
Employment: Full Time

Overview LEAP is a full-service digital agency that makes brands easy-to-find and hard-to-ignore. Believing that successful brands must market less and matter more, LEAP integrates brands not just across different platforms but into people's lives. LEAP offers a full range of digital services including Research, Analytics, SEO, Strategy + Planning, Creative + UX, Search, Paid Media, Technology, Digital Campaigns + Integrated Marketing, Digital Film + Motion Graphics, and Delivery Management. 

Primary Purpose

The SEO Freelancer will collaborate with the Sr. Search Strategist and Director of Analytics, in defining, designing, developing and executing the organic search strategy, reporting and analysis; providing key client stakeholders with actionable insights and recommendations to improve or optimize the organic conversion of business objectives.

Responsibilities

  • Mining, interpreting, and analysis of data from search platforms (SEMRush, Moz, Google Search Console)
  • Segmentation of organic visitor analytics data
  • Perform keyword research, competitive analysis, site architecture recommendations, and landing page requirements for clients
  • Create and execute link building strategies
  • SEO content audits and strategy development
  • Troubleshoot technical SEO issues
  • Create and execute link building strategies
  • Recommend and perform onsite and offsite optimization tactics
  • Communication of key findings, insights, and recommendations
  • Development of dashboards/visual representations of data
  • Provide routine ad-hoc research of algorithm updates, new product offerings and theories within organic search
  • Collaboration with other agency departments (creative, development, project and account management)
  • Occasional work in other channels as needed (email marketing, PPC)

Job Skills

  • The individual should have an interest in organic search
  • Ability to minor perform copywriting duties such as blogging and website copy
  • Ability to pick up new systems, methods, or processes and quickly gain efficiency
  • Flexibility moving between digital channels (analytics, SEO, PPC, email marketing)
  • Ability to communicate through storytelling
  • Comfortable presenting in front of internal/external audiences
  • Capacity to multitask or change tasks frequently

Minimum Qualifications

  • Bachelor's Degree
  • Intern experience in SEO interactive marketing or digital agency experience, a plus
  • Knowledge of SEO best practices
  • Microsoft Office Suite expertise (particularly Word, Excel, and PowerPoint)
  • Experience with digital analytics (Google Analytics)
  • Desire to work in a fast-paced, agency environment