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Marketing Research Assistant

Posted: 11/10/2020
Location: Louisville, KY
Employment: Contract

Primary Purpose

This position serves an integral role on the research and analytics team, providing assistance in key research activities such as: methodology, designing, development, and testing of instrumentation, marketing of research opportunities, participant recruitment, data collection, analysis, and reporting.

* Note: This position will operate as a contract employee.

Key Responsibilities

  • Assists in the development of methodology and procedures to answer key research questions
  • Supports the creation of appropriate instrumentation and protocols
  • Recruitment of participants (via telephone, email, and marketing efforts)
  • Data collection assistance (co-moderation of interviews and focus groups, note taking)
  • Thematic coding of qualitative data
  • Descriptive analysis of quantitative data
  • Visual representation of data
  • Data maintenance (clean-up, recoding, restructuring)
  • Communication of key findings, insights, and recommendations
  • Provides secondary research of existing literature/findings
  • Collaboration with other agency departments (creative, development, project and account management)

Key Qualities

  • The individual should possess a strong passion for research and data analysis.
  • Ability to pick up new systems, methods, or processes and quickly gain efficiency.
  • Ability to communicate through storytelling
  • Comfortable presenting in front of internal/external audiences
  • Comfortable cold calling research participants
  • Capacity to multitask or change tasks frequently 

Required Education and Experience

  • Bachelor's Degree; major or emphasis in statistics, data analytics, research, or marketing preferred
  • Strong analytical skills- ability to tell story from raw data
  • Highly organized with an eye for detail
  • Foundational understanding of research methods and descriptive statistical analysis Microsoft Office Suite expertise (particularly Word, Excel, and PowerPoint)
  • Desire to work in a fast-paced, agency environment

Bonus Points

  • Completed coursework in behavioral research
  • Previous exposure to quantitative and qualitative methods
  • Experience moderating/co-moderating focus group or interview sessions