Can one bottle of bourbon come from 96 different barrels? That’s the idea behind the Single Oak Barrel Project. Designed to source feedback from Buffalo Trace’s most loyal bourbon aficionados, the project is crafting crowd-sourced metadata into the perfect bourbon. The result? 96 different batches will eventually be fine-tuned into one delicious blend.
While the idea was smooth and delicious, the execution needed top-shelf consultation and development. LEAP helped Buffalo Trace develop the means to collect the detailed data and feedback it needed, all while managing the back end of its online properties and keeping its testers in the loop. This immense project is still going on, so keep an eye out for the final product.