Just because stadium and bleacher company Dant Clayton is part of a low-interest category doesn’t mean it can’t rebrand itself with a high-end look and feel. By showing off their full-service capabilities, the company hoped to attract new clients and impress old ones.
Once LEAP was done with this unique challenge, it had successfully outfitted Dant Clayton with refreshed style and brand guidelines, a website redesign, and efficient content management system. Also, a strategic SEO plan helped source new sales leads and kept Dant Clayton’s search ranking high. With a new identity that sparkled online and in the field, the company wasn't surprised when the San Francisco Giants and the Yankees called soon after launch.