What was once a little, local pizzeria that simply wanted give people good pizza, good beer, and good music, Dewey’s had grown into a multi-unit chain that spanned three states. And it needed a digital presence as outstanding as its award-winning pie.
LEAP worked hand-in-hand with Dewey’s to develop the brand’s website, mobile site, and debut digital footprint. And throughout every piece, Dewey’s brand character stood out. Unique content—like a custom streaming radio station and a loyalty/CRM newsletter program—helped tell the brand’s story. And the resulting accolades were aplenty. The restaurant site won a ton of local, regional, and national digital awards for design, copy writing, branding and navigation.