To generate leads, EVS had to prove it was an industry leader. The first step was to create a full brand identity package and website that gave EVS the look and feel of a solid, well-established company. The next step, was to create a ton of content.
The identity verification industry is in a constant state of flux. By keeping clients up to date on the latest cultural and technological developments, the big industry leaders produce a huge volume of information. EVS had to do the same. LEAP developed a series of high-quality, EVS-branded whitepapers and articles on key industry topics, and distributed them through select, well-respected publishers.
This strategy helped EVS come across as a legit source of expertise not only to their target audience, but to search engines, too. It drove traffic to the EVS website and helped generate leads from businesses looking to keep up with a constantly changing industry.