Kroger, a behemoth Fortune 500 grocery chain, was used to drawing in its core consumer with a traditional Sunday mailer insert. But as its digital budget grew, so did Kroger’s need to optimize it. Kroger craved an opportunity to bring the Sunday mailer to life online while reaching new audiences—Millennials and multi-linguals—but needed best-in-class agency consultation to make its strategy a success.
LEAP provided the expansive traditional and rich imedia campaign Kroger was looking for—one that dynamically adjusted price points based on users location. We also concepted, designed, and executed a tablet-optimized website and experience that brought the look and feel of Kroger MarketPlace to the digital sphere.