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LEAP Helps SENCO Fasten Strong Consumer Connections

SENCO, the leader in the industry for quality fastening solutions, came to LEAP asking for a complete website overhaul. The new site was to be nothing less than best in class and serve as an 
interactive product catalog.

USER CENTERED APPROACH
Using a user-centered design approach, LEAP started by gaining a thorough understanding of SENCO’s core audience, which is comprised of 12 unique consumer personas. Each persona would need a separate entry point, which would allow them to search intuitively by the criteria meaningful to them.

TAXONOMY

LEAP narrowed the user group down to 12 personas, through in-depth audience research. Next, we began to work through taxonomy development to create a structure that would satisfy those needs.

Each separate entry point was planned out in the wireframes, using POPs, widget-style engagement features and an advanced visual navigation, including places for product images.

Main Nav
Tools Nav
Fasteners Nav
Compressors Nav
Accessories Nav
Parts & Services Nav
Header Nav
Footer Bar
Footer Nav
< Previous > Next

The wireframes featured a robust, but easy-to-use filtering system that users could narrow down more than 200 products, allowing them to find exactly what they’re looking for. We also created a user-friendly product comparison tool, so users can differentiate between up to four similar tools, feature-by-feature.

While the site was created to be a product catalog, it was designed to be easily converted into a full-functioning ecommerce site with the simple addition of a shopping cart. This required a complete restructuring of SENCO’S product database, with efforts led by LEAP’s development team. Although this required some time and money, it will save considerable amounts of both in the future, if and when SENCO decides to start selling products online.

WIREFRAMES

Each separate entry point was planned out in the wireframes using POPs, widget-style engagement features and an advanced visual navigation, which included places for product images. The wireframes featured a robust, but easy-to-use filtering system that allowed users to narrow down more than 200 products to find exactly what they’re looking for. We also created a user-friendly product comparison tool, so users can differentiate between up to four similar tools, feature-by-feature.


While the site was created to be a product catalog, it was designed so that it could be easily converted into a full-functioning ecommerce site with the simple addition of a shopping cart. This required a complete restructuring of SENCO’S product database, with efforts led by LEAP’s development team. Although this required some time and money, it will save considerable amounts of both in the future, if and when SENCO decides to start selling products online.

DESIGN

The tools, navigation and other entry points came to life in the page layouts, which feature a sharp, clean look that reflects the high-quality, sophisticated design of their tools. The design also highlights SENCO’s signature technologies, Fusion and Duraspin.

THE NAVIGATION


With a highly visual navigation experience with different entry points based on each persona, users are able to search by main and sub categories.

  • Type
  • Job
  • Technology
Type Job Technology

PRODUCT PAGES


The product page filtering system was designed to work similarly to a big consumer website like Home Depot, but in a visually simpler and more graphically appealing way. Again, with the simple addition of a shopping cart feature, SENCO.com could easily be converted into an ecommerce site.

Along with an entire desktop redesign, LEAP created a dedicated mobile site. We chose to create a dedicated mobile site because the filtering and navigation systems were too robust to be adequately user-friendly in a typical responsive design. Congruent with our user-centered approach to design, we also stripped out the homepage product features, as most mobile users are on a jobsite looking for a specific tool or fastener.

Filtering System

Filtering System

Homepage

Homepage

Product Results

Product Results

Product Details

Product Details

Dealer Locator

Dealer Locator

Find a Part by Product Type

Find a Part by Product Type

 

PROJECT HIGHLIGHTS


  • 50 unique wireframes
  • Site architecture that allows users to easily access tools by tool type, application, or SENCO technology
  • Revamped product pages with up to 7 different views of any tool on one page
  • 45 unique page layouts
  • Interactive tools that allow exploration of Fusion and Duraspin products right on the homepage
  • Side-by-side comparison functionality for up to four tools at a time
  • Global dealer locator interface, allowing customers to find SENCO service locations or distributors within only two clicks from anywhere on the site
  • Listings and information for over 200 individual products, each of which have a full range of specs, media, related products, and supporting parts
iPad View
 
Dealer Locator Compare

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