Pinpoint participated in the International Franchise Exposition (IFE), June 18-20, 2015 in New York City. At IFE Pinpoint was able to explain its product suite to more than 450 franchise related exhibitors from food to services.
Although Pinpoint is scalable for various types of companies, whether it be small businesses to Fortune 500 companies, we have identified a significant need for the platform in franchise-based businesses. After attending the National Franchise & Business Opportunities Show in Nashville, TN, IFE appeared as the next step to connect with this demographic.
Pinpoint provided demos, free business snapshots and information at its Booth #674. In addition, Pinpoint connected with businesses that the platform could help in improving location listings, growing their social media presence and measuring analytics. Overall, the experience was extremely valuable to Pinpoint, which allowed us to meet large companies in frozen yogurt, restaurants and more. Additionally, we gathered insight and strengthened our ability to explain our product through communicating with people from various countries and franchises alike.