good times without the fuss
more than one
Admiral Nelson’s Premium Spiced Rum became the “rum for the average joe.” With a full family of flavors to support the traditional spiced, Admiral Nelson's Rum is the go-to for any occasion.
to stand out in the market,
leap agency gave admiral nelson’s
rum social goals that would:
- Increase overall engagement with the brand
- Raise the perception of Admiral Nelson’s Rum in the minds of the consumers
- Distinguish the brand from its competitors
- Retain its loyal followers
party admirals
We put a plan in motion to capitalize on some of the most irresistible content: dogs. We took the concept of party animals and made it our own by creating "Party Admirals" - an ongoing collection of our consumers' best friends, their pups.
recipes
Admiral Nelson's Rum consumers love keeping things easy - simple cocktails, basic recipes, all with little to no effort. Enter: the "Air-Quote Cooking" campaign. Admiral Nelson's Spiced Rum released short videos showcasing step-by-step "recipes" that can be paired with any of their cocktails. From Ungrilled Cheese (crackers and spray-cheese) to Instant Thanksgiving (canned cranberry sauce, store-bought pie, and boxed stuffing), and a Fancy Cheese Plate (string cheese cubes with toothpicks), these culinary masterpieces are the perfect, last-minute addition to any party.
rum & joke
Admiral Nelson’s followers were loyal, drinking the spiced rum into well into their dad-years. So we invited two comedians to tell dad jokes over a glass of Admiral Nelson’s spiced rum. And it did not disappoint.
partnerships
We partnered with Barstool Sports to sponsor a few episodes of their bi-weekly 20-Dollar-Chef episodes, wherein Shaun Latham, a comedian, makes $20 recipes fueled by Admiral Nelson.
320
%
increase in brand mentions
15
%
increase in share of voice
32
%
increase in organic facebook engagement
13
%
increase in organic instagram engagement
10
%
average engagement rate
19
%
increase in ad recall