good times without the fuss
more than one
Admiral Nelson’s Premium Spiced Rum became the “rum for the average joe.” With a full family of flavors to support the traditional spiced, Admiral Nelson's Rum is the go-to for any occasion.
We put a plan in motion to capitalize on some of the most irresistible content: dogs. We took the concept of party animals and made it our own by creating "Party Admirals" - an ongoing collection of our consumers' best friends, their pups.
Admiral Nelson's Rum consumers love keeping things easy - simple cocktails, basic recipes, all with little to no effort. Enter: the "Air-Quote Cooking" campaign. Admiral Nelson's Spiced Rum released short videos showcasing step-by-step "recipes" that can be paired with any of their cocktails. From Ungrilled Cheese (crackers and spray-cheese) to Instant Thanksgiving (canned cranberry sauce, store-bought pie, and boxed stuffing), and a Fancy Cheese Plate (string cheese cubes with toothpicks), these culinary masterpieces are the perfect, last-minute addition to any party.
rum & joke
Admiral Nelson’s followers were loyal, drinking the spiced rum into well into their dad-years. So we invited two comedians to tell dad jokes over a glass of Admiral Nelson’s spiced rum. And it did not disappoint.
We partnered with Barstool Sports to sponsor a few episodes of their bi-weekly 20-Dollar-Chef episodes, wherein Shaun Latham, a comedian, makes $20 recipes fueled by Admiral Nelson.
increase in brand mentions
increase in share of voice
increase in organic facebook engagement
increase in organic instagram engagement
average engagement rate
increase in ad recall