good times without the fuss

more than one

Admiral Nelson’s Premium Spiced Rum became the “rum for the average joe.” With a full family of flavors to support the traditional spiced, Admiral Nelson's Rum is the go-to for any occasion.

party admirals

We put a plan in motion to capitalize on some of the most irresistible content: dogs. We took the concept of party animals and made it our own by creating "Party Admirals" - an ongoing collection of our consumers' best friends, their pups. 

party-admiral-duke
party-admiral-duke
party-admiral-duke

recipes

Admiral Nelson's Rum consumers love keeping things easy - simple cocktails, basic recipes, all with little to no effort. Enter: the "Air-Quote Cooking" campaign. Admiral Nelson's Spiced Rum released short videos showcasing step-by-step "recipes" that can be paired with any of their cocktails. From Ungrilled Cheese (crackers and spray-cheese) to Instant Thanksgiving (canned cranberry sauce, store-bought pie, and boxed stuffing), and a Fancy Cheese Plate (string cheese cubes with toothpicks), these culinary masterpieces are the perfect, last-minute addition to any party. 

rum & joke

Admiral Nelson’s followers were loyal, drinking the spiced rum into well into their dad-years. So we invited two comedians to tell dad jokes over a glass of Admiral Nelson’s spiced rum. And it did not disappoint.

partnerships

We partnered with Barstool Sports to sponsor a few episodes of their bi-weekly 20-Dollar-Chef episodes, wherein Shaun Latham, a comedian, makes $20 recipes fueled by Admiral Nelson.

A man demonstrating how to make appetizers and cocktails

mattering more

320

%

increase in brand mentions

15

%

increase in share of voice

32

%

increase in organic facebook engagement

13

%

increase in organic instagram engagement

10

%

average engagement rate

19

%

increase in ad recall