Evenflo was the one-stop shop for baby gear: car seats, baby gates, baby bathing products, etc. But their digital presence had expectant mother’s going elsewhere for similar products.
LEAP Agency worked with the baby brand on its digital strategy, research, design, UX and UI in order to hit their target audience.
We made Evenflo’s website even more accessible for expectant mothers by providing e-commerce on their website. This way, once a mother made a decision about the type of product she wants to buy, she could buy it directly from the website.
The website utilized geofencing technology, which will text consumers coupons and other offers from Evenflo based on a shopper’s physical location.
And if the parent needs information about Evenflo products while shopping, the site features UPC scanning, which will provide consumers product information if they’re at a retail location.