john frieda was the first to offer women salon-styled hair in their home. but, their mission was soon mirrored by competitive brands.
the haircare brand needed to stand out again.
coming to life
LEAP Agency directed the brand’s “Hair Talks” campaign, filmed and photographed in Los Angeles. For all of 2017 and 2018, no stock photos would be used on John Frieda’s channels.
John Frieda called on LEAP Agency to help them crystalize an internal social media guide book, as well as their social content calendar. We also added community and media management, which allows us to respond and engage with users in real-time.
yoy increase in engagement + video views
increase in social impressions