lenscrafters was able to match glasses to their consumers through in-store experiences, but the eyewear brand wanted to create the same experience digitally

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personalized

For LensCrafters' LensStudio, we created an app which asked shoppers a series of initial questions so their in-store experience could be personalized to their eye needs.

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the right questions

The questions even let them choose the kind of lens they like on glasses.

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the-right-question-1
the-right-question-1

seeing clearly

And to provide full transparency, LensCrafters' customers can know how much their glasses would cost before they’re ready to order.

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their responses were immediately sent to an in-store specialist that could point shoppers in the direction of their perfect pair.