MakerWear has a bold presence and a strong following. We needed to make sure that tone was aligned across any platform the hat company populated. We needed to make sure that tone was aligned across platforms, so we created a brand book that set the direction for any ads, collaborations and websites.
Big, bold imagery and a tone of revolution spoke to MakerWear’s target audience. Close, tight product shots witty artist bios established a much-needed credibility.
Finally, our simple product finder told shoppers where to go to join the MakerWear revolution.
Supporting digital video helped us tell the MakerWear story in three unique, but unifying, chapters.
MakerWear also received in-store opportunities in other stores and boutiques besides Target. Each store had their own unique MakerWear experience.