better engagement for samtec
Samtec, a global manufacturer of interconnect products, asked LEAP Agency to develop a content marketing and amplification plan to better engage their audience. The results amp’d their website results.
PROBLEM
Samtec first engaged LEAP Agency to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.
The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.
The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.
Solution
How can Samtec become the best choice to support and accelerate innovation through trust, collaboration, and product performance? LEAP Agency devised a strategy to keep measurement at the forefront to establish a baseline, monitor content performance,
and use it to optimize future content creation.
tactics
To make this plan successful, LEAP Agency implemented a strategy to focus on:
Education Content
- Views
- Shares
- Engagement/comments
Calls to action
- Clicks
- Conversions (registrations, sign ups)
- Engagement/comments
- and Purchase/orders
- Revenue
- ROI
mattering
more
monthly blog visits up
230%
page views
8,500
facebook engagements
likes
64,731
shares
1,170
comments
119
cost per click down
35%
click through rate up
192%
blog traffic up
230%
Since the launch of amplification efforts