Samtec, a global manufacturer of interconnect products, asked LEAP Agency to develop a content marketing and amplification plan to better engage their audience. The results amp’d their website results.

PROBLEM

Samtec first engaged LEAP Agency to assist with their blog. But our first meeting quickly led into a discussion on SEO and content development.

The content strategy objective was to solidify Samtec as the best choice to support and accelerate innovation through trust, collaboration and product performance.

Solution

How can Samtec become the best choice to support and accelerate innovation through trust, collaboration, and product performance? LEAP Agency devised a strategy to keep measurement at the forefront to establish a baseline, monitor content performance, and use it to optimize future content creation.
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tactics

To make this plan successful, LEAP Agency implemented a strategy to focus on:
Education Content
  • Views
  • Shares
  • Engagement/comments
Calls to action
  • Clicks
  • Conversions (registrations, sign ups)
  • Engagement/comments
  • and Purchase/orders
  • Revenue
  • ROI

mattering
more

monthly blog visits up

230%

page views

8,500

cost per click down

35%

click through rate up

192%

blog traffic up

230%

Since the launch of amplification efforts