with an active social campaign, burnett’s needed to direct its drinkers to a place where they could find recipes and information regarding their premium vodka.

flavors
flavors

burnett’s vodka website needed
to hit four main points:

smoothness

validate the smoothness
of its drink

An illustrated graphic of a variety of fruit

make its flavors known

Burnetts Cocktail

provide recipes

A blue plastic cup with arms drawn on

attract users to
its social channels

Boo-zie Shop
Sour Caramel Apple