SENCO, a leader in quality fastening solutions, needed a website overhaul with a user-centered approach.
personas and wireframes
We started by determining 12 personas through audience research, each with a point of entry to the site.
Each separate point of entry was planned in the wireframes – 50 unique wireframes, in total. These featured widget-style engagements, advanced visual navigation and space for over 200 descriptions.
SENCO provides tools for any fastening need – which requires a lot of tools. We not only wrote copy for over 200 tools and their individual specs, but also included any supporting parts and up to seven different views.
in case that wasn't easy...
The new site offered a side-by-side comparison functionality for up to four tools at a time.
A highly-visual navigation experience allowed for all 12 points of entry to search any category.
The tools, navigation and product listings came to life with a clean, sharp look that reflected SENCO’s high-quality, sophisticated design of their tools.
Our research showed SENCO’s consumers use the mobile site much differently than the desktop site. They mostly used mobile on job sites, so we also built a dedicated mobile site for SENCO, helping consumers find a fastening solution fast.
Though their site was ready for e-commerce, we added a global dealer locator interface that allows customers to find SENCO service locations or distributors with only two-clicks, from anywhere on the site.