sutter home was getting ready to celebrate their 20th anniversary of build a better burger – a challenge on the food network where at-home chefs compete to create the best burger. the additional challenge: they need to pair that burger with the perfect sutter home wine.
In local liquor stores and grocery stores, we worked with Sutter Home to create a display of an instant grilling destination to grab shopper’s attention.
Build a Better Burger previously produced one cookbook of amazing burger recipes to try at home. But to commemorate the 20th anniversary, we helped them produce “Burger Parties,” co-authored by James McNair and Jeffrey Starr. The latest cookbook is available at all major retailers.
The cookbook not only included specialty burgers, but also recipes for sides, drinks and desserts.
In addition to the entire rebrand, we created a mobile app that acted as a one-stop shop for the entire Build a Better Burger Campaign. The app housed the savings, coupons and connected easily to Build a Better Burger’s website and social medias.